Ryder Calhoun would rather face down an angry bull than commit to a relationship. And that’s exactly what every woman he encounters seems to be after. He’s a championship bull rider, and his family’s reality show is a big hit. He’s not into gold-diggers or Buckle Bunnies who are after the prize—him.

Joy Humphries is rodeo royalty—her dad is a big name in bull riding and she knows what the life’s all about. She also knows men like Ryder Calhoun. Strong, capable and reportedly dashing between the sheets, though Daddy wouldn’t let her hook up with a rodeo man even if she wanted to. But the more she’s around Ryder, the more she thinks he might be different. Or is that all an act for the cameras?

Ryder can’t complete a thought that doesn’t have Joy attached to it in some way. He doesn’t care if she’s slapping his face or letting him kiss her silly—just being around her is enough for him. Trouble is they can’t escape the camera crew, and her father seems to pop up around every turn. There’s also a not-so-little problem with her distracting him in the arena, and he needs these wins to help his family.

Maybe he should just give up on Joy, because the only thing worse than falling for a forbidden woman is doing it in front of reality TV cameras.